Strategy Synthesis

Now in its fourth edition, Strategy Synthesis: Managing Strategy Paradoxes to Create Competitive Advantage takes a truly global perspective. Retaining the unique ‚paradox‘ approach of the previous editions whereby a series of contrasting viewpoints are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have in the business world, and includes strategic thinking philosophies from these countries.