I never read I just look at pictures

The exhibition catalogue to Andy Warhol’s famous exhibition at Moderna Museet in 1968 consisted of four parts: documentation of Warhol’s artworks, two series of images from his studio The Factory, as well as, a small selection of quotes and aphorisms from Andy Warhol taken from books and newspaper clippings. The graphic design was created by John Melin and Gösta Svensson. Instead of using a reproduction of artwork for the exhibition poster, they opted for using quotes from Warhol instead. About a dozen or so versions were printed with different quotes in the powerful and striking typography that was John Melin’s hallmark. These posters were then also used as advertisements for the exhibition all over Stockholm.